There is no doubt that e-commerce has established itself and continues to grow around the world.
In Brazil, one of the countries where consumers are most sympathetic to buying online, this is very clear: online sales grew 73,88% in 2020, according to the MCC-ENET index.
We are talking about both online retail (B2C) and companies that sell to other companies (B2B): there is a sea of opportunities to be explored!
With that in mind, we have gathered some trends that should be considered by those who want to expand their online sales. Check it out below!
1. Shopping on social networks
In 2020, according to a global search, more than 55% of online consumers purchased a product through a social media post.
As that number continues to rise, social media will become much more than just a place for brands to engage with their audience and grow their reputation.
Platforms like Instagram are making it easier for e-commerce brands to sell products through their social media pages by taking users directly to a product page on their website.
2. Mobile e-commerce
This same study, cited above, points out that mobile contributes to 70% of global e-commerce sales, which will increase to 73% from 2021.
In numbers, the estimate is that global e-commerce via mobile devices will move around 3,5 trillion dollars by the end of 2021.
3. Virtual and Augmented Reality
Virtual and augmented reality are revolutionizing industries and enabling customers to see, feel and even experience the products they want to buy.
E-commerce platforms that sell items like clothing and furniture can benefit greatly from this trend. But these technologies can perfectly well be used in B2B businesses that sell consumer goods.
4. Online to offline shopping experiences
It's also good to keep in mind: although e-commerce is growing, it still represents only 16% of total sales worldwide - according to a survey by the Digital Commerce 360.
The trend from online to offline in e-commerce should be watched as marketers begin to provide digital experiences that can match the in-store feel of their customers.
5. E-commerce automation
The operational needs of online merchants are also changing.
The big trend in e-commerce is automated order fulfillment and minimal human involvement in running an e-commerce site on a daily basis.
This automation will be vital to the success of these businesses as it reduces redundant and repetitive tasks to a minimum.
→ Is your virtual store ready to receive thousands of simultaneous accesses? See how Flexa Cloud and AWS can help you grow in e-commerce!
