How artificial intelligence helps companies in decision making

Artificial intelligence has been studied conceptually for a long time. But finally, that study is becoming practical. Several companies use artificial intelligence to increase their production potential and facilitate the decision-making process. With this, the question remains: how can this technology help in this aspect?

There are several models of artificial intelligence, with some subtle changes. However, most use the concept of learning. The software comes in contact with a very large number of data and interactions so it learns and the next time it encounters a similar problem it can come up with a better solution.

This is how AI works for companies and helps with decision making. For now, and for a long time, we will not see technology replacing professionals in decision-making, as the machine still lacks a certain power of interpretation. On the other hand, the data processing power of artificial intelligence is far superior to ours.

It is from this junction of knowledge that artificial intelligence works for companies.

How does AI help companies in decision making?

To illustrate how AI has helped, let's look at some examples of companies that are already using this technology to their advantage.

Market consulting companies, for example, use artificial intelligence models to analyze customer behavior and shopping habits data to find insights and group them into consumer profiles. Business leaders can then use these profiles to create increasingly effective campaigns and products.

Law firms can use AI to analyze cases and contracts to find similar precedents. It is up to the lawyer to choose the ones that best fit the case and the strategy in question.

The auto industry also makes use of AI. First, more directly as with the use of driverless cars. They use sensors to learn the environment and drive the vehicle even in big cities. Although not using this final solution, the data captured by these sensors and interpreted by the AI ​​results in new options and safety suggestions for drivers.

These are just a few examples of how artificial intelligence will impact business decision-making. Certainly, the evolution of AI and the combination with several technologies that already exist and that will still exist, will result in solutions still unimaginable.

What shouldn't happen for a long time is that the AI ​​will make the decisions for us. This is still in the science fiction business and shouldn't happen, if it does, anytime soon. What artificial intelligence will do for us is to present more inputs so that the decision-making process is better and faster.

More than ever, data is one of the most valuable inputs for any company. There is an estimate that in the next few years or maybe even the next, the volume of data a company receives will increase by up to 800%, with 80% of that volume going unprocessed. That's where AI comes in. It will receive, interpret and process this data, with the help of professionals, to return the inputs and insights necessary for decision-making.

To ensure the good work of AI it is necessary to store the data. Therefore, visit our website and learn about Elo Backup and ensure that your information is protected.

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