Generative Artificial Intelligence is a type of AI that can create new content and ideas. It is powered by machine learning algorithms, that is, very large language models that are pre-trained on vast volumes of data.
This sums up the Amazon Web Services (AWS) This concept has been gaining more and more popularity lately. So much so that 40% of workers will have to retrain in the next three years to keep up with the ongoing revolution, according to a recent study.
Let's understand how Generative AI is already generating strong impacts — and how it will influence the way you conduct your business?
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5 fronts on which Generative Artificial Intelligence is already revolutionizing business in the most diverse segments
To show you the impacts of Generative Artificial Intelligence, we will rely on a recent study carried out by McKinsey. In it, the consultancy's experts heard from business managers from all over the globe, which provides an interesting sample to observe the current state of things and also infer predictability.
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1. Marketing and Communication
With Generative AI, many organizations are leveraging content production for personalized Marketing campaigns. This way, they speed up the creation of advertisements, institutional materials, commercial proposals and much more.
Furthermore, Generative Artificial Intelligence has proven to be an ally for corporate communicators, as well as Public Relations and Design teams. From solutions such as Chat GPT, but also other less popular ones, these teams are increasing their productivity and achieving a greater level of precision in their actions and projects.
2. Sales
There is a growing use of chatbots equipped with AI for customer service, pre- and post-negotiation. This reality meets the need for multichannel attention, in a timely manner and with high customization power — which are major differentiators in the competitive world to which companies are currently subjected.
It is also worth looking at the qualitative leap that commercial operations have gained with tools based on Generative AI. In companies with high sales maturity, several applications under this umbrella have been integrated into traditional ERP and CRM — giving salespeople and other professionals high analytical power.
3. Development of products and services
Whether for the research part or for the construction of artifacts or services, Generative Artificial Intelligence has made the offerings of many companies highly effective.
The technologies (applications and equipment) under this umbrella are enhancing production operations. This reduces costs and significantly improves productivity on several fronts.
4. Administrative management
There are several Generative AI models being used in the strategic management of industries, retail enterprises and service providers in the most varied market segments.
In this specific case, the ability to capture and process large volumes of data has given executive boards greater analytical power. As a result, decisions become more efficient and, most importantly, they are made in a timely manner — which increases business competitiveness.
5. Technical capacity
It is also impossible to think about the positive impacts of Generative Artificial Intelligence without going through the gains in IT infrastructure. It has been revolutionized by great language models; generating greater technical capacity, cost-benefit gains and information security.
A practical example is the Amazon Code Whisperer, a code generator that accelerates software development processes powered by AWS. With it, the creation and implementation of highly secure applications gains a higher level of agility and efficiency.
Do you want to delve deeper into the topic of Generative Artificial Intelligence?
Download now eBook in which we break down the concept and, with data and statistics, demonstrate its benefits and challenges for businesses around the world.
In this material you will see:
- the concept of Generative AI;
- how it works in practice;
- how it can now be used to benefit your company;
- how to assess your organization’s level of maturity regarding this topic;
- which AWS services are already available and can help your business embark on this journey;
- , and more.
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