Generative AI in Practice: Efficiency Lessons from OLX and Gimba

Generative AI driving operational efficiency in business processes.

Generative AI has moved beyond being an experiment and has become a concrete driver of productivity. When implemented with governance, well-prepared data, and clear objectives, it shortens cycles, reduces operational effort, and improves the user experience. This is why the results achieved in large organizations have one thing in common: it's not about "making a chatbot," it's about redesigning processes with GenAI in a secure and measurable way.

In practice, the best gains appear where there is volume, repetition, and a need for standardization. And the following case studies show how operational efficiency with AI moves from rhetoric to becoming a KPI.

Operational efficiency with AI: what changes in daily life

At Gimba , Generative AI accelerated a classic e-commerce and distribution bottleneck: product registration. The time required to register items dropped by 84% , from 13 to 2 minutes . This means less rework, more consistent information, and faster product launches—a direct impact on revenue and operations.

At OLX , the gains came at the bottom of the funnel. The ad posting process became 3x faster , enabling more than 5,5 million ads . When the journey reduces friction, the platform scales with higher quality and less dependence on human support for repetitive tasks.

Automation with AI freeing up the IT team for higher-impact tasks.

AI Success Stories: Automation that frees up the team for what matters.

For companies with high internal demand, Generative AI is also transforming support. At Britânia , IT call automation reached 30% to 40% of daily volume with the chatbot Tânia . In practice, the service desk gains momentum, users receive faster responses, and the IT team can focus on higher-impact problems.

In the case of FEBRABAN , the challenge was scaling with precision. The "Meu Bolso em Dia" program gained efficiency in expanding the reach of financial education while maintaining consistency and quality in interactions—a critical point in initiatives with high volume and informational responsibility.

Governance and security of generative AI with monitoring and continuous improvement.

Generative AI Governance: The Difference Between Pilot and Results

These results don't happen by chance. Implementations that perform well usually follow principles such as:

  • Defining success metrics (time, cost, satisfaction, volume processed)
  • Data curation and quality to reduce hallucinations and inconsistencies
  • security and compliance from the solution design stage
  • Continuous improvement cycle with monitoring and adjustments

If you're evaluating GenAI on AWS to accelerate processes, reduce costs, and securely scale operations, the safest approach is structured: start with high-impact cases, measure quickly, and evolve with governance.

Ready to transform Generative AI into real results?

Flexa Cloud has already helped companies take GenAI from pilot to production with security and governance on AWS. In an initial conversation, we help identify where Generative AI can generate real gains in their scenario.

News

Articles Related

Slowness in your applications: what could it be?

Read the full article.

AWS Benefits: Best long-term cost

Read the full article.

Getting Started with AWS Snowball

Read the full article.

Protect yourself against ransomware and other types of cyberattacks!

Read the full article.