In partnership with Flexa Cloud, retailer Móveis Simonetti was able to reduce latency, increase sales performance and implement a highly available and secure structure. These efforts resulted not only in a significant increase in sales, but also in offering excellent service to its customers, 24/7, strengthening its competitive position in the market.
Overview
Móveis Simonetti, a retail chain with over 35 years in the market, stands out for its constant search for technological innovation to create a competitive edge and meet the needs of its customers. With a physical presence in the states of Espírito Santo, Bahia and Minas Gerais, in addition to operating comprehensively in e-commerce, serving practically the entire country of Brazil, Móveis Simonetti maintains its operational excellence, consolidating itself as a reference in the sector.
Móveis Simonetti is prepared to face the new challenges of the modern consumer, offering an omnichannel shopping experience and personalized service. The interaction between e-commerce and physical stores is a crucial point, ensuring that customers have a continuous and satisfactory shopping experience, regardless of the chosen purchasing channel. In addition, the company is developing projects that complement its excellence in customer service and expand its business portfolio, making the shopping experience even more complete and diverse.
Móveis Simonetti has always been guided by the use of cutting-edge technology to create a competitive edge in the retail market. With a strong and qualified technology team, the company is proud of its achievements and the positive impact it has generated in the market. Determined to continue innovating, Móveis Simonetti understands the need to constantly modernize its operations, incorporate cutting-edge technologies and use the best success stories to offer an exceptional shopping experience and meet the demands of modern consumers.
Opportunity
Móveis Simonetti has a solid history of developing and implementing technological solutions internally, which has been a competitive advantage in the market. The company has always been customer-oriented. Therefore, internalizing technology for the development of solutions was the way to create a competitive advantage, providing greater agility in adapting to changes in the retail market. Móveis Simonetti understands that its growth is directly linked to technology, well-defined processes and integrated teams.
To face new market challenges and further improve customer experience, Móveis Simonetti decided to develop its own e-commerce, replacing the marketplace platform previously in use. The company realized that some strategies that worked well in physical stores were not possible or viable to implement on the previous platform.
“Our new website features significant improvements in performance and usability, delivering the best experience to our customers. It was built on a robust platform that now allows us to develop new features and functionalities to go further!” – Jefferson Souza, Technology Director at Móveis Simonetti.
This decision to develop a personalized e-commerce allowed greater control and flexibility in the digital innovations of your e-commerce.
The company is committed to expanding the omnichannel experience, innovating its technologies so that this experience is increasingly refined, seeking to provide closer and more personalized service and allowing customers, through e-commerce, to clarify doubts directly with salespeople in physical stores.
To better meet the needs of its customers, Móveis Simonetti wants to expand the range of new payment methods already available in its physical stores to its e-commerce platform. The company serves a large segment of the public who often do not have easy access to credit cards and need multiple payment methods to facilitate their purchases.
Another major challenge for retail is logistics, and Móveis Simonetti is dedicated to overcoming it. The company is working to provide faster and more efficient furniture delivery and assembly. With this project, the new e-commerce, in addition to its own delivery, now has synchronous integration of freight quotes and contracting with its logistics partners, thus achieving 100% integrity in freight information and assertiveness in delivery times, further strengthening the relationship with the customer.
When Móveis Simonetti decided to develop its own e-commerce, instead of using a marketplace platform, it understood the risks associated with this decision. The company therefore sought a reliable partner in the market. Flexa Cloud, which had already helped on a previous project, proved to be the ideal choice. This initial collaboration generated great trust between the parties involved.
Therefore, Móveis Simonetti had no doubt that Flexa Cloud would be the supplier to trust with the application infrastructure and legacy services with AWS. Until then, Móveis Simonetti had already used AWS solutions on an occasional basis. In this project, it was necessary to choose a company with in-depth knowledge and dedication that could monitor the application, create all the controls and offer ongoing support in such a dynamic operation as e-commerce.
The entire AWS solution architecture was designed by Flexa Cloud, with a team of certified professionals. The first step was the implementation of the AWS Control Tower, a service that provides a simplified way to set up and govern a multi-account environment on AWS, following recommended best practices. This implementation was essential to organize projects and other legacy services.
The implementation of AWS Control Tower in a test environment enabled the creation of preventive, detective, and proactive control rules so that projects could be tested before being put into production. Additionally, AWS WAF was implemented, a web application firewall that helps protect web applications against threats such as DDoS attacks.
On the recommendation of Flexa Cloud, an architecture was built in three availability zones. This proximity resulted in decreased latency and allowed the customer to have a faster website experience.
O Amazon S3, a scalable, durable and highly available object storage service with 99,99% availability rates, offered Móveis Simonetti a robust solution for the secure and reliable storage of large volumes of data. Redundancy across multiple availability zones ensured data protection against regional failures, ensuring continuity of operations. This configuration not only improved system resilience but also significantly reduced the risk of data loss, allowing Móveis Simonetti to maintain a high level of service to its customers, even during peak demand or unforeseen incidents.
O Amazon Aurora, a relational database engine compatible with MySQL and PostgreSQL, has provided Móveis Simonetti with exceptional high performance and availability, being up to 5 times faster than standard MySQL. This performance improvement has allowed Móveis Simonetti to process transactions and queries much more efficiently, reducing response times and significantly improving the user experience in e-commerce.
To improve the customer search experience, Móveis Simonetti implemented the Amazon Elasticsearch Service, a managed service that facilitates the scaling of clusters on AWS. This implementation allowed Móveis Simonetti to offer faster and more accurate search results, improving navigability and user satisfaction. In addition, the robustness and flexibility of the service allowed the integration of advanced search functionalities, such as filters and smart suggestions, making the online shopping experience more intuitive and efficient for customers.
O Amazon ElastiCache for Redis, an in-memory caching service, provided Móveis Simonetti with extremely fast performance with latencies in the microsecond range. This ultra-fast responsiveness was crucial to speeding up page load times and improving the overall performance of the e-commerce site. As a result, customers experienced smoother and more immediate navigation, especially during data-intensive queries and operations.
Furthermore, the New Relic was used to provide end-to-end observability of AWS services, infrastructure, and costs, enabling Móveis Simonetti to monitor and analyze its e-commerce performance in detail. This enhanced visibility helped Móveis Simonetti quickly identify potential issues and proactively address them, minimizing disruptions and ensuring continuous operations. With real-time insights into resource utilization, Móveis Simonetti was able to optimize resource allocation, reduce operational costs, and improve overall efficiency. New Relic also facilitated informed and strategic decision-making, accelerating the adoption of new cloud technologies and strengthening the company’s ability to respond quickly to market demands.
One of the highlights of the partnership with Flexa Cloud was the unrestricted and close support from the specialized technical team. Móveis Simonetti already had people on the team who were familiar with the AWS structure. However, Flexa Cloud's expertise brought a group of professionals specialized in management, monitoring, alerts and support to AWS, making all the difference in the company's projects.
For Jefferson Souza, technology director at Móveis Simonetti, the fact that a service has been launched that is performing, with professional monitoring and control and 24/7 dedication, gives the certainty that the company made the right choice in choosing Flexa Cloud as a cloud solutions partner for this project.
Results
The first crucial point in ensuring the security and success of Móveis Simonetti’s e-commerce go-live was meticulous planning. This robust planning, combined with the implementation of AWS servers, significantly reduced latency, providing customers with a faster and more efficient website experience.
Flexa Cloud played an essential role alongside Móveis Simonetti in building a scalable and resilient architecture, which efficiently supported the increase in traffic and ensured high website availability, offering a reliable and continuous shopping experience for customers.
Móveis Simonetti also took advantage of Flexa Cloud’s expertise and learnings from successful cases. This knowledge allowed the creation of contingency and high availability structures, with the site hosted in three availability zones in Brazil. This configuration not only ensures a faster website, but also ensures that it is always available to customers.
The implementation of new technologies and the improvement of infrastructure have resulted in a significant increase in website performance and, consequently, sales. Compared to the same period last year, Móveis Simonetti has already seen a considerable increase in results, driven by the change of platforms, the improved shopping experience and, of course, commercial strategies. In the first quarter of 2024, there was a 49,45% growth in e-commerce transactions. In November, with the Black Friday strategy, the company achieved a 31% growth compared to the same period in 2023. This clearly demonstrates the benefits achieved after such changes.
The ongoing support and close collaboration with Flexa Cloud not only ensures the successful implementation and operation of the e-commerce, but also strengthens the trust and partnership between the two companies. For Jefferson Souza, CTO of Móveis Simonetti, the successful launch and consistent performance of the e-commerce prove that the choice of Flexa Cloud as a partner was the right one, ensuring that Móveis Simonetti continues to offer excellent service to its customers, 24 hours a day, 7 days a week.
About a company
Flexa Cloud is a company specialized in providing managed solutions and services on the AWS (Amazon Web Services) cloud platform. With a highly qualified and AWS certified team, Flexa Cloud offers a full range of services to help companies migrate, modernize and optimize their workloads on the AWS cloud.
Its services range from migrating applications and infrastructure to AWS, to modernizing legacy applications to take advantage of the benefits of cloud computing, such as scalability, high availability, and cost reduction. In addition, Flexa Cloud was among the first in the world to achieve the Generative AI competency on AWS, in addition to providing ongoing infrastructure management on AWS, taking care of the administration, monitoring, security, and optimization of cloud resources for its customers.
With deep expertise in the various AWS services, Flexa Cloud is prepared to design, deploy and manage customized solutions that meet the specific needs of each client, taking full advantage of the resources and benefits offered by the market-leading cloud platform.
